About Ruth

Ruth is the founder of the multi award-winning youth leadership charity RECLAIM and The Roots Programme, a radical new approach to bridging divides between UK communities.

Ruth is a passionate voice for young people and a ‘professional northerner’ – always pushing for greater recognition for the talents and leadership that exist outside London, Ruth works hard to connect influencers in the capital with new opportunities to learn from those from different parts of the country. Ruth is a highly successful social entrepreneur who is passionate about all sections of business and society working together to enable ambitious social change.

Read More



Who is passionate about change, for us as individuals and for society as a whole. Working alongside Ruth has provided me with a greater impetus to make changes in my own community.

My role as Governance Lead enables me to connect with individuals and organisations across both the Not for Profit and corporate sectors.

I can be contacted for matters surrounding governance, compliance, corporate engagement & lots of the detailed work that Ruth doesn’t do and some of the stuff she does.

Contact T : 07999 048 508


The longer I spend on this earth, the more I realise that despite our differences, we are so similar if we take the time to listen and learn from each other. I also realise that not everyone has the same opportunities and so I really want to do something about that! Here at Northern Soul, Ruth is working hard toward creating opportunities for young people to be the best that they can be. She also helps people to connect from across all parts of our society, and I am fully committed to supporting all of that work!
I joined Ruth in March 2022 from NatureScot after a 6-month placement in the Funding Team with the 2027 Programme. Before that, I worked for a major UK insurer for over 20 years where I held a number of roles including Training & Development Consultant, Internal Communications Adviser, and EA. I never stop listening and never stop learning.
When I’m not working I am a wife to Craig and mother to two teenage sons, and we love nothing more than heading away to a festival in our campervan. I have a real love for music, singing with a couple of bands. It’s funny that I should work for an organisation called Northern Soul because that is my ALL TIME FAVOURITE music!
I’m on hand at Northern Soul to answer any questions you may have or to help get you connected with Ruth Ibegbuna.
You can contact me at or on my work mobile 07549 968748.


Reasons To Be Cheerful

Reasons To Be Cheerful: Twitter

Podcast Cover

Reasons To Be Cheerful: Podcast

BA 100 List

See More

Favourite Feedback

Lovely words from people I respect

“Ruth is skilled at finding ways to create change for the young people she works with. She never stops at saying ‘at least we tried’, ‘you did your best’. She always pushes harder to ensure that the project or the event she is working on is the best it can be. She pushes harder to make sure that the young people she works with don’t just have a nice time, but challenge their own beliefs, grow beyond the boundaries set up for them, think bigger and achieve more. It’s a privilege to work with someone who creates magic around her.”

Monika NeallThe Pebble

“Ruth Ibegbuna is a force of nature. One of those rare souls who has dedicated her life to improving the lives of others. She has an infectious presence, boundless energy and the ability to create effective and meaningful change initiatives – from the ground up. If you want an embodiment of that thing we call “social entrepreneurship” Ruth is it.”

Chris TaylorOasis

“Ruth Ibegbuna has that rare set of abilities amongst those who want to help us change our world: an understanding of what will work, gleaned from years of experience; a sense of how we can actually change things, for the better; and the ability to reach into our hearts with a damn good story. Ruth is clearly one of those people who can move others and get them to think and act differently.”

Karl Wilding, Director of Public Policy & VolunteeringNational Council for Voluntary Organisations

“I have known Ruth for a number of years, firstly observing her passion and courage to establish a ground breaking charity from nothing; then, supporting her to build the charity (as a trustee) for a number of years to become globally recognised. Within this, I have watched her engage with every section and every layer of society, and I have observed how she has been able to inspired and motivate ordinary people to do extraordinary things. And the motivation for those people comes from within Ruth herself. She has won too many awards to mention, but, what is even more impressive, is that each one appears to be a complete surprise to her. She has an incisive intellect, excellent communication skills (including broadcast and social media) and is a woman, who is especially relevant for our times. She bridges both the gender and race divide with ease; in fact, in an almost unique way. She is an outstanding leader, an amazing coach and mentor and a passionate advocate for social justice and an integrated society - and could provide vital insight, advice, guidance and support for any organisation to engage her. (And apart from being from Yorkshire - and always going on about it - she is a thoroughly good egg!)”

Steve McGuirk CBE, DL, QFSM, MA, BA(Hons) BSc, FIFireE

“Amnesty staff working on activism from across Europe and Central Asia gathered for an internal workshop on "Rights, Resistance and Building Our Power!"- to reflect on our current activism models and consider ways to build a more inclusive and diverse movement. We invited Ruth to speak on building leadership of working class young people. She shared powerful stories of the young people she has worked with - how they have taken ownership of issues that matter to them, and brought about real change. Ruth gave an invaluable insight into how these young people view our movement, and what we need to do to connect with them in a genuine way. Crucially, she challenged us to look beyond our comfort zones when it comes to power, diversity and inclusion. Participants rated Ruth's presentation as a highlight of the two-day workshop. Several said that Ruth provided direct inspiration to amend their models of engagement, especially as the approach can apply to reach other groups we want and need to connect with. Her contribution to our workshop was as inspiring as it was invaluable.”


“Ruth is an outstanding example of speaking truth to power.”

“As part of a panel of expert speakers, Ruth contributed significantly to making our flagship annual conference for the UK’s trusts and foundations one of our best yet. Addressing the conference theme of ‘Borders, Barriers and Boundaries’, Ruth drew from her breadth of experience and spoke eloquently and with a clarity and passion that made a significant impression on delegates. The feedback from attendees included: “Ruth Ibegbuna - outstanding example of speaking truth to power” and “Some superb insights, particularly from Ruth.” We were delighted to have her speak and would highly recommend her to others.”

Carol MackChief Executive, ACF

“Ruth Ibegbuna has been a guest speaker at several events for diverse groups with whom Result CIC works including disabled and BAME people. Ruth's ability to engage is exceptional. She has a dynamic and down-to-earth approach with which everyone can identify. Ruth is open about the variety of challenges she has handled and deals with difficult topics both frankly and sensitively.

Ruth's genuine interest in others shines through her work and she draws on a depth and breadth of experience which is as rare as it is valuable. Feedback on Ruth is always warmly positive. If you need someone who can inspire people and get to the heart of any issue, we highly recommend her.”

Jane and HormozDirectors, Result CIC

“Ruth was ace - very inspirational

Ruth Ibegbuna - good presentation - refreshing and real. Good video, good basis 4 national debate 4 young people

Ruth Ibegbuna was absolutely inspirational and brilliant

Ruth is amazing

Ruth Ibegbuna was an excellent choice of speaker to round off the day

Thought Ruth Ibegbuna amazing

Ruth's speech stood out for it's authenticity, vision and inspiration

I was particularly touched by Ruth Ibegbuna's plenary. She was the definition of 'inspirational'.

Ruth was especially interesting and importantly provided some useful ideas

The highlight was, without a shadow of a doubt, Ruth Ibegbuna who was a true inspiration, and who I could have listened to for much longer - hearing what one visionary person can make happen blew me away!”

Delegates at the NCVO National Conference 2019

“We have booked Ruth to speak at several events now. She is always mentioned in feedback as one of the highlights, because of how engaging, honest, informative and totally inspirational she is. Having heard Ruth talk multiple times at the same type of event, it's also clear how much she considers her audience and adapts her content and messages for them.”

Vicki Purewal & Sian PrimeSocial Innovation Consultants

“Ruth was a keynote speaker at our annual Visionary conference in November 2019. She spoke to over 200 delegates from the sight loss sector and they were absolutely blown away by her energy, enthusiasm and creativity. Everyone I spoke to about Ruth felt inspired to go and make the world a better place. She was challenging in a very warm and friendly way - but packed some fantastically brave punches! I would totally recommend her to anyone who wants to feel uplifted, challenged and motivated - and have fun - all at the same time.”

Fiona Sandford. Chief ExecutiveVisionary: linking local sight loss charities

Working Together

On The Blog

Tree Roots
6th March 2019

Taking Root

I was frankly fed up of spending every day watching the news through my fingers…
Read More
24th September 2018

Midfield Magic

9th June 1987 – John Charles Bryan Barnes signs for Liverpool from Watford. There’s a famous…
Read More
24th September 2018

Mid May

I woke up at 5.40am this morning. I no longer set an alarm clock but…
Read More
See More

Get In Touch




Room 519 Royal Exchange Offices
St Ann's Square
M2 7DH