
Northern Soul Consultancy CIC was born as an extension of the work of Ruth Ibegbuna, our Founder, back in 2018, to provide training, development and support to those seeking greater levels of social justice, and a better life for themselves and others.
We’re a non-profit organisation, with a simple concept: support and celebrate the people driving positive social change across the North and beyond. Our work both historically and planned, is to support those working at the grassroots of social change. To give them the development and knowledge they need to ensure they’re better resourced to create the impact they need to build their lives and communities so everyone can thrive.
We also work proactively to deliver training around burnout and better self-care, for those at the forefront of leading community change. We work as a peer support service using our experiences and our partnerships with others to develop and run programmes, masterclasses, workshops, administrative support, networking & mentoring opportunities for grassroots organisations/people to champion Northern skills, ambition and unwavering commitment to bring about positive change.
Our Values: Galvanise | Nurture | Explore | Amplify | Celebrate
Ruth is the founder of the multi award-winning youth leadership charity RECLAIM and The Roots Programme, a radical new approach to bridging divides between UK communities. Now added to the list is Northern Soul. Founded by Ruth, the organisation is proud to be based in Manchester, made up of a small values-led team from across the country, with a mission to amplify a more powerful Northern voice and presence in the UK.
Ruth is a passionate voice for young people and a ‘professional northerner’ – always pushing for greater recognition for the talents and leadership that exist outside London, Ruth works hard to connect influencers in the capital with new opportunities to learn from those from different parts of the country. Ruth is a highly successful social entrepreneur who is passionate about all sections of business and society working together to enable ambitious social change.

ANNE MARIE CROAL
EXECUTIVE ASSISTANT TO RUTH IBEGBUNA

LILI XING
FINANCE LEAD
I am thrilled to be part of Northern Soul as finance lead and I am eager to contribute my expertise to the team’s success and support the company’s financial goals. My commitment to accuracy and my passion for problem-solving will enable me to make meaningful contributions to the financial operations at Northern Soul.
I believe that by working together constantly we can create a United Kingdom where every individual, regardless of their background. has has an equal opportunity to thrive and contribute to our society. I would love to hear your thoughts and ideas on this matter and explore how we can collaborate to make these goals a reality.
If there are any opportunities for collaboration, or if you would like to discuss how I can contribute to your initiatives, please feel free to reach out.
You can contact me at lili@northernsoul.xyz

INDIA MORGAN (known as Indie)
PROGRAMME DELIVERY LEAD
Proud northerner motivated by social action and committed to making a difference, working with others and using my strengths to bring about positive, meaningful change.
I love connecting and working with people from culturally diverse contexts because we all have something to share and something to learn from each other. I studied languages at the University of Edinburgh and worked in France, Spain and Argentina before returning to my Manchester roots. I am a qualified teacher and experienced youth practitioner with a wide-range of experience working in programme delivery, engagement and youth development roles across the education, creative and not-for-profit sector.
I am excited to join Northern Soul as Programme Delivery Lead and contribute to growing the powerful work kickstarted by Ruth and the team.
You can contact me at india@northernsoul.xyz

SAL BROWNING
STRATEGIC DEVELOPMENT LEAD
I joined the Northern Soul family in November 2022 to help shape and strengthen the organisation’s growth, sustainability, and long-term impact, both within our own programmes and across the incredible organisations we support.
It’s a genuine pleasure to learn, grow, and build on the brilliant work that Ruth and the team have created. Being part of a team whose mission is to champion people driving powerful change in their communities is something that means a great deal to me.
On a personal note: I was born with Spina Bifida, raised in Luton, and made in Manchester. Some of the things I love most are DB (my better half), football (Arsenal always), Tatty Devine necklaces (no outfit is complete without one), and long walks in the Peak District. I’m also currently trying to master the art of papercutting and embroidery.
If you’d like to connect about Northern Soul’s work, or share the brilliant things you or your organisation are doing, and explore how we might collaborate, please do get in touch. I’d love to hear from you.
You can contact me at sal@Northernsoul.xyz or on my work mobile 07542 031197.
Lovely words from people I respect



The feedback was overwhelmingly positive – our team and delegates have unequivocally and consistently commented on their enjoyment of, connection with, and inspiration gained from Ruth’s speech – we continue to receive positive comments on this part of the conference specifically, have had multiple requests to be put in touch with Ruth, and based on the volume and proportion of positive comments relating to this part of the conference, this was clearly the highlight of the day for many.
Garry Donegan
Grants Advisor, Corra Foundation
The audience appreciated Ruth’s passion, ideas and the fact she was able to speak the truth so well.
Georgina Schofield
University of Bradford
Thank you so much again for yesterday. It was a great talk, pitched at exactly the right tone for what we needed right now. Loads of great feedback from people I spoke to after as well. Look forward to working with you more in Bradford in the future.
Ezra Nash
Bradford 2025
Email
info@northernsoul.xyz
Twitter
@NorthernSoulLtd
Linkedin
https://www.linkedin.com/company/northern-soul-consultancy/